Marketing & Public Relations Intern
Classification: Administrative
Supervisor: Executive Director/CEO
Position Status: Non-exempt
Supervision Exercised: None
Revision Date: April 2023
Position Summary/Objectives
Under the direct supervision of the Executive Director/CEO, the Marketing and PR Intern will assist the Housing Authority of Champaign County (HACC) in developing promotional materials, executing marketing campaigns, and creating social media content. The intern will work closely with the Executive Director/CEO in developing and implementing effective communication strategies that promote the organization's mission.
Major Duties and Responsibilities
- Assist in the development of marketing and public relations plans, social media campaigns, and promotional materials.
- Collaborate with HACC staff to create engaging content for the organization's social media accounts, including Facebook, Twitter, Instagram, and LinkedIn.
- Manage and maintain the organization's social media accounts, including responding to comments and messages, posting updates, and tracking analytics.
- Assist in drafting press releases, media advisories, and other communications materials.
- Conduct research on best practices in marketing and public relations and help implement new strategies.
- Attend HACC events and activities to take photos, capture video footage, and create compelling content for social media.
- Write, edit, and proofread materials as needed, including web content, newsletters, and promotional materials.
- Coordinates and executes marketing events such as fundraising ventures, trainings, all-staff meetings, galas, community outreach presentations, YouthBuild graduations, and other events as assigned.
- Contact vendors to prepare for marketing events. Prepares promotional materials for showcase. Arranges schedules for attendees and extends partnership invitations. Conducts post-event follow-up and evaluation.
- Provide generated leads to the Executive Director/CEO and/or leadership team.
- Attend all staff meetings.
- Other duties as assigned.
Knowledge, Skills, and Abilities Required
- Majoring in one of the following areas of study: Public Administration, Communications, Marketing & Advertising, Business Administration, Social Work
- Strong communication skills, including excellent writing, editing, and proofreading abilities.
- Familiarity with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Proficient with Microsoft Word, Excel, PowerPoint, Outlook, and Teams/Skype. In addition, Adobe Illustrator, Photoshop, and Constant Contact or equivalent email marketing tools.
- Ability to produce creative and engaging content for social media.
- Interest in and understanding of marketing and public relations.
- Ability to work independently and as a team member.
- Excellent organizational skills and attention to detail.
- Proficiency in Microsoft Office Suite.
- Experience using Adobe Creative Cloud, including Photoshop and InDesign, is a plus.
- Interest in affordable housing and community development is a plus.
This is a part-time, paid internship with flexible scheduling. Candidates must be available to work a minimum of 20 hours per week, with the possibility of additional hours based on project needs. To apply, please submit a resume and cover letter detailing your interest and qualifications for the position.